What I Did to Become Who I Am — memoir by GooGoo Atkins

The Memoir

What I Did to
Become Who I Am

Goo's first memoir — the story of becoming the woman she is today, told with the same honesty, humor and faith that fills every room she enters.

StylistDesignerActressAuthorSpeakerBeliever
StylistDesignerActressAuthorSpeakerBeliever

The Practice

Four chapters, one woman.

01

Styling

Two decades dressing artists, executives, and brides for the moments that matter most.

02

Design

Wearable pieces built with conviction — drawn from culture, scripture, and the streets she grew on.

03

On Screen

Television, film and digital — telling Black stories with humor, depth and an honest mouth.

04

Speaking

Pulpits, panels and podcasts. A voice for women learning to stand in their gift.

The Designer

Three seasons at Macy's. The next one is hers.

Goo's Macy's collections sold out fast and stayed in demand — the kind of receipt you don't have to explain.

The designs are ready. The samples are ready. She's looking for the right production partner to put the next collection in the world.

Production & licensing inquiries →
Really, God? — a series by GooGoo Atkins

New · A Series

Really,
God?

What happens when real life meets real faith — honest, funny, sometimes uncomfortable conversations with God.

Enter the series →

@GoosGlamSuite

Step inside the Glam Suite.

The studio where it all comes together — fittings, photoshoots, and the occasional good cry. A space built for women who show up.

Follow the Suite →
Editorial flatlay from the Glam Suite

"I don't fit in a box, and I stopped trying to. God made me with too many gifts to file."

— Goo
GooGoo Atkins on the red carpet

Let's make something.

Press, bookings, speaking, design inquiries.

Get in touch →