About

A woman of many things, on purpose.

Goo built her name dressing the people you watch on Sunday morning and Sunday night. The work has since grown louder, softer, and a lot more like her.

I've technically retired from styling. You really never do.

GooGoo Atkins spent the better part of two decades behind the camera — pulling racks, building looks, and quietly shaping the silhouettes of artists, executives, and women preparing for the biggest day of their lives.

Today the work is broader. She designs under her own label, acts on television and film, writes as an author, speaks at conferences and ministries, and mentors a new generation through Goo's Glam Suite — a studio space built for women who show up with purpose.

The throughline is conviction: dress the woman, not the trend. Build the brand, not the buzz. And never apologize for the gifts.

Curvy. It-girl. Both, at the same time.

Long before the industry caught up, Goo was showing up in the rooms where curvy and it-girl weren't yet said in the same sentence. Fans tell her what that meant — and still means. She's intentional about staying in the space so the next girl sees herself in it too.

On the design side: a three-season run with Macy's where her pieces sold out fast and stayed in demand season after season. The next collection is the one she's building toward — the designs, the samples, the vision are ready. The right production partner is the missing piece.

Based in
Los Angeles, CA
Years styling
20+
Faith
Christ representer
Booking
info@GooGooAtkins.com